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Como a tecnologia de IoT pode salvar lojas físicas

Apesar da tecnologia de IoT ainda possuir graves problemas, as potencialidades dessa grande tecnologia em ascensão são numerosas. Quando problemas relacionados à segurança forem reparados, o que sobrará serão os grandes benefícios da tecnologia de IoT. Pode não ser claramente conhecido ainda, mas espera-se que a IoT despenhe um papel crucial em salvar a integridade e as negócios gerais de lojas físicas de varejo. Como isso é possível quando IoT está mais relacionada a aracterísticas/funcionalidades facilitadoras que precisam de conectividade com a web? Continue lendo para descobrir como IoT pode ajudar a salvar a indústria de lojas físicas. (importante caso você também possua uma.)

 

Uma das maiores razões para que tais especulações sejam feitas é a análise das tendências de compras atuais. O consumidor do século XXI está mais inclinado a coisas que sejam ecológicas e fáceis de usar. A explosão da tendência da conveniência online e de compras acessíveis trazidas pela Amazona Inc., no meio dos anos 1990, reformou completamente o significado de fazer compras. Agora, na década de 2010, é mais provável que os consumidores acessem sites de compras do que desperdicem o conforto ao ir ao centro da cidade fazer compras em uma loja de varejo. Parece algo que chocaria os vendedores de lojas físicas, não é? Mas é aqui onde a tecnologia de IoT entra para assegurar e obter integridade, e os negócios de lojas físicas.

 

Vendedores de lojas físicas pode usar a ajuda de aparelhos alimentados por IoT que podem de maneira inteligente administrar estoques, usar técnicas “smart” de rastreamento de pedidos, administrar a eficiência dos produtos através de sensores IoT e muitas outras funcionalidades. Utilizando essas e outras características exclusivas de IoT para vendedores de lojas físicas, fazendo com que essas passem por uma transformação que os tornarão quase similares a lojas online.

 

Mas ao adotar a tecnologia de IoT, até mesmo para vendedores, nos leva de volta as perguntas mais preocupantes atualmente em relação a IoT: quais seriam os riscos de segurança que ambos vendedores e consumidores teriam que lidar? Como seriam mantidos seguros os dados cruciais de consumidores e a informação financeira de possíveis hackers antiéticos? Essas são algumas das preocupações que são tão legitimas no mercado de IoT quanto seus maravilhosos benefícios.

 

Primeiramente, vendedores que estão procurando instalar soluções de IoT precisarão ter uma estratégia de segurança concisa e concreta. Isso também inclui a compra de apenas aparelhos de IoT e provedores de rede mais confiáveis. Os donos de lojas deverão procurar a ajuda de provedores de serviço IoT/M2M profissionais para tornar sua rede e seus aparelhos altamente seguros. Um plano de manutenção mensal deve existir para cobrir qualquer falha nos aparelhos de IoT instalados.

 

No que diz respeito as preocupações com os dados, esses devem ser criptografados através da melhor tecnologia de criptografia possível. Uma vez que as preocupações com a segurança e privacidade sejam cumpridas, os lojistas podem então focar em providenciar uma variedade de experiencias benéficas para continuar a atrair consumidores para suas lojas. Esses são alguns dos benefícios que a IoT pode dar a lojas físicas descritos acima, mas a lista completa é muito grande para ser incluída nesse pequeno artigo. Portanto, caso possua uma loja física e esteja preocupado com o que acontecerá com o seu negócio nessa era digital, não procure nada além da IoT.

IoT Products Should Be Based On High-Quality User Input Data

How does a good product or service is created? It requires two essential elements: innovation or subjugation to massive public demand can bring about a once-in-a-lifetime product or service. Didn’t get the point? Let me give you an example: Microsoft Windows became one of the most widely used (and highest selling) products of the 21st century, and it was more of an invention than a public demand.  Likewise, JM Eagle™ is the largest seller of PVC pipes in the world, and that is more of a demand than an invention.  Therefore, IoT industry has just launched and beginning to expand, a great time for the leading manufacturers to carry out thorough user-end research and create remarkable IoT solutions/products.

 

Gartner has already published their research stating a whopping 8.4 billion IoT connected devices around the globe in 2017, and these estimations will only grow in the coming years. Therefore, this makes it more sensible for the major IoT providers to get in-depth user feedback, and based on their preferences, craft their IoT solutions and products. “Due to the fact that IoT had something of a very rapid emergence in the technology world, there is a high chance of it producing more in quantity (to overcome the need) rather in quality,” says Mr. Clovis Lacerda, founder of Parlacom Telecommunications Brazil, a mobile M2M/IoT service providers. The point which Mr. Lacerda has described is deeply entwined with qualitative user-end research to make relevant products and solutions.

 

There are various downfalls of not considering the user-opinion before providing them IoT solutions or products. First, the product, or the service, might get over-bundled with unnecessary features which may not adhere to the user requirements, or make it difficult for the user to adapt to them. Second, if this situation exists on a massive scale, it can greatly hinder the progress and the global implementation of overall IoT technology. Third, IoT firms may well suffer huge financial losses just because none of their products/services are literally resolving the actual problems existing at the consumer-end. Sounds like a real disaster, right?

 

However, with a little bit of open-minded and customer-centric approach, IoT businesses and the industry itself will easily survive its initial launching period quite successfully. And the reasons that we have given above to conduct high-quality are certainly not the only ones; there are a plethora of other important reasons for IoT companies to consider the voice of their targeted customers prior to providing a solution/product. Well, so much for the idea of gathering qualified consumer data to provide highly customer-centric and winning IoT solutions and products; let’s take a brief look at some of the valid problems that a company might face in initiating user research.

 

Many business owners/developers argue:

 

“Conducting user-end research is not important because we are the trendsetters.”

“A company cannot get a face-to-face idea of each individual.”

“A general user does not even have the basic knowledge of the technology; what is the benefit of talking to them?”

 

While these concerns may sound legitimate, yet they are still worthless when it comes to seeing the benefits provided by conducting high-quality user-end research. So, here are some basic ways IoT companies can still be of value to their users while overcoming the concerns mentioned above:

 

  • Focus on quality than quantity when it comes to researching.

 

  • Be very specific to your niche in IoT, and do not flow with the hype to get into every sector.

 

  • Try to focus on targeted audience’ problem in the research, and develop exclusive

 

  • IoT solution/product to effectively eliminate those customer issues.

 

  • Craft seamless methods to keep receiving customer feedback continuously after gathering their opinions.

 

Conclusion

 

So, whether you are a new or established IoT service provider, user research is going to play a very vital role in the contemporary evolutionary stage of the Internet of Things. We have every reason to believe that B2C companies that are highly customer-centric in IoT industry will be the ultimate toppers in the future. Make sure you develop and implement a qualitative user research plan right from today for your IoT firm.

Retail & IoT: The Perfect Combination For The Future Of Purchasing

Internet of Things (IoT) is currently in its full swing of innovation, creativity, and hype in the technological world. Why such a hype around this old, but very recently matured, technology? Well, the reason simply being the advances made in the technological studies in the recent years has enabled us to utilize the full potential of technologies like IoT in current times. According to research done by the well-known research firm Gartner, IoT is expected to connect around 20.4 billion devices globally by the year 2020. This is almost 40% up from the current 8.4 billion connected devices around the world. But what this means for the retail industry? What will be the relationship between retail & IoT in the coming years? How will it affect you as a consumer? Let’s find it out!

 

A Basic Know-How of What is the Internet of Things (IoT)?

 

For any of you who has just entered this rapidly growing industry, and or not appropriately aware of what the term “IoT” means specifically; here’s a brief introduction: IoT is the name given to the infrastructure connecting all kinds of web-enabled devices, objects, or tiny sensors to a central data/command processing unit via the Internet. All of these connected devices can easily communicate with each other, give commands, process huge amounts of data, do analytical tasks, and can even control certain functions/features.

 

This is something turned out to be a sci-fi true scenario where machines can learn and do things on their own as well. This is why IoT is generally synonyms with another term called M2M or machine-to-machine. Because the industry is growing on a rapid scale (as Gartner’ study has suggested in the first paragraph), IoT technology is expected to influence and impact the everyday life of humans in the next few years.

 

Coupled with the highly sophisticated Artificial Technology (AI) technology, experts of the technological sphere predict a new revolutionary age where machines will most probably come equally to humans (or much better in some cases) when it comes to making judgments. IoT, with all these expected developments, will surely make a huge impact on customer evolution and businesses in the next 50 years or so.

 

Retail & IoT: The Perfect Technological Relationship

 

Internet of Things, as you might have guessed by the term of M2M, is expected to open up and diversify the retail industry. What is great in all this is that it will not only benefit the businesses but the consumers around the world as well. So, what are the fruitful aspects of IoT and retail industry relationship? Let’s get to know some of the most important among them. To begin with, IoT connects and enable sensors and devices to gather/process huge amounts of data in real-time speed to a central commanding unit.

 

What this means for the retail industry is a greater, more customer-based personalized, rapidly automated, and highly optimized service. When you make buying and decision-making extremely helpful and easier for your customers (using data and analytical insights via the aid of IoT & Predictive Analytics), chances are higher that you will retain a customer for long while the customer him/herself enjoys such a smooth shopping experience. Let us give you a live and currently running example of how IoT is helping both the retail company and customers at the same time.

 

If you are into technology, let alone IoT, you might have heard about the Amazon Echo for sure. Amazon Echo is a device created by the retail giant Amazon Inc. The purpose for creating this amazing device is to assist the user at almost every ground. If you use the Amazon Echo, you will be able to play your favorite music from famous online music services, process calls to friends & family members, get updates on the current affairs and other important news, control all connected devices in your home smartly, and even call for a taxi or order a pizza. All of this is done simply by saying and asking things to the device itself. In fact, one may call Amazon Echo the most befitting digital personal assistant.

 

How Amazon Echo do all of this for you? It does it with the help of IoT. Amazon Echo requires a wireless internet connection to perform all of these operations. The voice commands that are given to Amazon Echo are recognized and processed on the central servers of Amazon Web Services. From there, whichever services you have asked for, the Amazon Web Services platform will send requests to those services on your behalf and connects you with them directly. All of this cannot be done without the aid of IoT technology, and thus such great customer experience will never be experienced by anyone. This whole relation of IoT & retail benefits both consumers and the corporation itself.

 

But this is just one of the many feats IoT is helping retail industry to achieve. Of course, there are things like smart homes, smart cities, smart appliances, smart vehicles, and the list goes on and on… Various reputable research firms have given some good and positive estimations about the upcoming days for all these above-mentioned areas. Business Insider says that by the year 2021, 94 million cars (84% for that year) will be connected to the web. And as the years will come, the “smart” initiative will gain more and more momentum. This will ultimately make a great impact on almost all retail businesses and the way consumers purchase. So, let us get ready to embrace a digitally technological future by properly educating ourselves about the good practices and proper safety measures required in a highly connected world.

5 Key Points To Take From Internet of Things World 2017

We have just passed through the Internet of Things World 2017 event which was held at Santa Clara Convention Center in Santa Clara, CA, United States. This event is one of those in the IoT community around the world which attracts global innovators and entrepreneurs in the IoT field. Internet of Things World is also an event where IoT leaders and fresh beginners in this industry meet – one to learn and other to explore – which makes this event perfect to know about the future and the current state of IoT Industry. So, without a further delay, let us introduce you to the 5 key trends you should look for in the IoT world moving on in 2017.

# 1: IoT Security Is The Biggest Concern In 2017 -:

 

Just a while ago the world has experienced one of the most brutally global ransomware attacks in the history of the web, known as “WannaCry”. According to a recent report published by the renowned MacAfee Securities, “WannaCry” infected over 250, 000 systems in over 150 countries around the globe. Most of the victims to this mega ransomware attack belongs to the corporate sector.

security is a major IoT concern

 

Besides, in one of our LinkedIn-exclusive articles, we have also discussed why an IoT security breach can be dangerous? Therefore, coupled with some complex cyber-attacks in the recent years, almost all of the IoT community from around the globe is convinced on making tighter security protocols for IoT devices.

 

# 2: IoT Will Become More Diverse Onwards -:

 

IoT with all

Another thing that Internet of Things World 2017 event has clearly confirmed is the growing interest in the diverse application of IoT technology. “We have seen people talking about applying IoT in cellular, the blockchain, medical supply chain, LPWAN, and various other technologies for the benefit of all,” says Clovis Lacerda, Founder of Parlacom Telecommunications Brazil, a monumental IoT/M2M solutions provider in South America.

Therefore, it is quite understandable that to stay ahead in the IoT arena, one needs to attain an ultimate competitive edge over numerous other hungry and equally eager IoT solutions providers. Any IoT company must need to find the best spot for themselves in the ever-growing IoT ecosystem, and ensure their mastery over it in order to sustain in the coming days.

 

# 3: Artificial Intelligence (AI) Will Be The Key Driver For IoT -:

 

AI and IoT together“IoT is used to connect things” has become an outdated statement after going through the major trends from this year’s Internet of Things World event. The new terminology is this: IoT will join hands with AI to make those very same connected things “smarter” to work on their own.

Machine learning to enhance machine-to-machine functionality via AI is one of the key takeaways for any beginner IoT entrepreneur this year. Those firms that will focus on developing AI-powered IoT solutions will surely going to gain an upper edge in the IoT industry. Parlacom Brazil has envisioned to introduce innovative AI-powered IoT/M2M solutions in the biggest country in South America.

 

# 4: IoT Will Become More Customer-Based -:

 

IoT customer based trendOne of the rising trends in IoT spectrum on which every startup and large companies are focusing is how to make IoT more favorable to customers. With that being said, IoT solution providers are stressing on making the technology more aligned to the demands and expectations of the customers, rather than focusing wholly on developing B2B solutions. Therefore, IoT firms who are seeking to expand their operations must rely on developing IoT solutions which literally helps and promotes “easiness” in the daily life of a common man.

 

# 5: IoT Is Better Working In A Coordinated Mode -:

 

“It is important for all of us in the IoT ecosystem to know where we stand, and how we can join hands to develop a complete IoT solution for the customers out there,” says Mr. Lacerda of Parlacom Telecommunications Brazil. If there is one thing about which everyone is 100% sure is the diverse role which IoT is going to play in the very near future.

It has been thoroughly argued and agreed upon (in general) at Internet of Things World 2017 that all of the partners in the IoT field should need to join hands and develop a perfect IoT solutions for customers, engulfing software, hardware, and precise connectivity.

IoT technology to become better with combined efforts

So, these were the 5 key takeaways for an IoT enthusiast from this year’s Internet of Things World conference in Santa Clara, CA, USA. Hopefully, in the next few years, we will see a dramatic change in the IoT industry which will enhance the impact IoT will make in our lives. So, let’s keep our fingers crossed and get ready to see a more diverse and enhanced version of IoT in the coming times.